ServicesEcommerce SEO
Shopwell is an ecommerce SEO agency for online stores doing $5M–$100M+ — technical foundations, category architecture, content, and AI search visibility, implemented in code and measured in revenue.
View Our Work →Trusted by Left on Friday, Milk Makeup, Wealthsimple, Obagi, and Hemlock Hat Co.
Reviews
“Shopwell had a true understanding of our brand & vision. Working with them felt like an extension of our own team in how we collaborated together and brought it to life. Their breadth of expertise, level of communication, and commitment to our success is unmatched. They had a high level of execution on all projects and initiatives, and continually brought new ideas to the table to explore, keeping our business’ best interest in mind at all times. The Shopwell team has been imperative to our growth YOY.”
Why ecommerce SEO is different
Variants, filters, tags, and search pages generate thousands of URLs. Crawl budget and canonicalization decide what Google ever sees.
They match commercial intent better than any blog post, and most stores leave them thin, templated, and unranked.
The same product, the same manufacturer copy, on twenty sites. Differentiation is a structural problem, not a writing one.
Out-of-stock and discontinued products need a deliberate policy, or you leak authority every season.
Price, availability, and review markup drive rich results and comparison surfaces that plain listings never reach.
Assistants now answer shopping questions with one recommendation. Catalogs they can't read aren't in the answer.
What we help with
Crawlability, indexation, canonical strategy, and structured data — fixed in the code rather than filed as a recommendation.
Category structures and links designed so authority flows to the pages that actually sell.
Category copy, buying guides, and editorial mapped to search demand and margin, not volume alone.
Entity clarity, catalog legibility, and citable content so assistants recommend you by name.
Platforms
Locked URL patterns, collection duplication, and app bloat. Our deepest expertise — and where we also build.
Powerful but heavy: layered navigation, faceted URLs, and performance debt that hurts both crawl and conversion.
Plugin-generated URLs, thin archive pages, and hosting limits that surface as speed problems at scale.
Clean fundamentals, but filter and category handling still needs deliberate crawl control.
What's included
Scoped to your platform, catalog, and category — and usually paired with conversion optimization, speed work, or development.
Our process
01
Technical, content, and competitive review with a baseline of where you stand today.
02
A prioritized roadmap tied to revenue: what to fix first, and what to leave alone.
03
We ship the fixes ourselves — code, content, and schema — in measurable increments.
04
Monthly cycles of shipping, measuring, and re-prioritizing, because organic rewards consistency.
Why Shopwell
The difference
Traditional SEO agencies
Shopwell
Monthly reports
Implementation, shipped in code
Traffic as the goal
Revenue as the goal
Generic SEO playbooks
Ecommerce and platform specialists
Recommendations in a PDF
Developers who build the fixes
Google only
Google + AI search (ChatGPT, Claude, Gemini, Perplexity)
Featured work
Optimized e-commerce site focusing on accessibility, compliance, and stunning design.
FAQ
Scale and intent. A content site optimizes dozens of pages; a store has thousands generated by variants, filters, and tags — so architecture, canonicalization, and crawl control matter more than any individual page. And the pages that make money are category and product pages, which most general SEO advice barely addresses.
Most of our clients are on Shopify and Shopify Plus, and that's where our development team is strongest. We also work with brands on Magento, WooCommerce, and BigCommerce — often while planning a move to Shopify.
Technical fixes often move numbers within weeks; content and authority compound over one to two quarters. We sequence quick wins first so the engagement pays for itself while the long-term work builds.
Paid traffic stops the day you stop paying. Organic compounds — and it converts better, because intent is higher. Most of our clients run both; SEO steadily lowers the blended acquisition cost.
We implement. Theme code, schema, metadata, content — our developers ship the fixes directly, so recommendations never die in a backlog.
Against organic revenue and non-brand traffic, not rankings alone. Monthly, in plain language: what shipped, what moved, and what's next.
Related services
Organic search rarely fails on its own. These are the services the audit most often points to next.
Not sure where to start? Tell us what's stalling and we'll point you at the work that matters first.