ServicesConversion Optimization
Conversion rate optimization for the traffic you already have.
Shopwell is a conversion rate optimization agency for Shopify brands — research, experimentation, and fixes shipped directly in your theme by the same team that finds the problems.
View Our Work →Trusted by Left on Friday, Milk Makeup, Wealthsimple, Obagi, and Hemlock Hat Co.
Reviews
What it's like to work with us.
“Shopwell had a true understanding of our brand & vision. Working with them felt like an extension of our own team in how we collaborated together and brought it to life. Their breadth of expertise, level of communication, and commitment to our success is unmatched. They had a high level of execution on all projects and initiatives, and continually brought new ideas to the table to explore, keeping our business’ best interest in mind at all times. The Shopwell team has been imperative to our growth YOY.”
Where revenue leaks
Most stores don't have a traffic problem.
Product pages that don't close
Fit, materials, sizing, delivery, returns — the questions that decide the purchase are answered somewhere else, or nowhere.
Mobile experience gaps
Most sessions arrive on a phone and convert at a fraction of desktop. That gap is usually design and speed, not intent.
Cart and checkout friction
Surprise shipping costs, forced accounts, and slow steps. The most expensive drop-off happens closest to the money.
Collection pages that overwhelm
No useful filtering, no merchandising logic, no sense of where to start. Shoppers who can't narrow down leave.
Speed nobody owns
App scripts accumulate quietly until pages load slowly on real mobile connections — and conversion follows load time down.
Analytics you can't trust
Broken events and mismatched attribution mean decisions get made on numbers nobody has verified in a year.
What we help with
Evidence in. Revenue out.
Conversion research
Analytics, session recordings, heatmaps, on-site surveys, and usability testing — finding out why people leave, not guessing.
Experimentation
Prioritized hypotheses, properly powered A/B tests, and honest reads on the results — including the ones that lose.
UX & implementation
Winning variants and usability fixes built into your theme by our developers, not left as a ticket in your backlog.
Measurement
Analytics and event tracking rebuilt so the numbers you're deciding on are actually correct.
What's included
A programme, not a list of tips.
Scoped to your traffic volume and where the money is leaking — and usually paired with ecommerce design, speed work, or Shopify development.
Our process
Research, ship, measure, repeat.
01
Research
Quantitative and qualitative together — analytics tells us where, customers tell us why.
02
Prioritize
Hypotheses ranked by expected impact, confidence, and effort. You see the reasoning behind the order.
03
Ship
Variants built in your theme, tests run to significance, or fixes shipped directly when testing isn't viable.
04
Learn
Every result documented — wins implemented permanently, losses turned into better next hypotheses.
Why Shopwell
The people who find the problem also fix it.
The difference
Not a testing tool with a login. On purpose.
Typical CRO agencies
Shopwell
Best-practice checklists
Research specific to your customers
Recommendations, you implement
Our developers ship it in your theme
Tests reported as wins regardless
Honest reads, losses documented
Dark patterns and urgency timers
Optimization that protects the brand
CRO isolated from everything else
CRO alongside design, speed, and SEO
FAQ
Deciding questions, straight answers.
How much traffic do we need for CRO to work?
For statistically valid A/B testing, roughly 10,000 sessions and several hundred transactions a month per tested template. Below that we still improve conversion — through research, usability fixes, and sequential before-and-after measurement rather than split tests that could never reach significance.
What conversion rate should we expect?
Benchmarks are close to useless across categories and price points — a $400 considered purchase and a $25 impulse buy have nothing in common. What matters is your own trend line, and how much of your current traffic is leaving for reasons you can fix.
Do you run tests, or just make recommendations?
We do both, and we implement. Research produces hypotheses, we build the variants in your theme, run the test properly, and ship the winner. Losing tests get documented too — knowing what doesn't work is worth paying for once.
Will testing slow down our site?
Poorly implemented testing tools do, through render-blocking scripts and flicker. We implement carefully, measure the performance cost of every tool, and would rather ship a fix directly in the theme than leave a test running as permanent overhead.
How long before we see results?
Usability and technical fixes can move numbers within weeks. A meaningful testing programme compounds over quarters: most of the value comes from the cumulative effect of many correct decisions, not one dramatic win.
Do you work alongside our internal team?
Regularly. We can run the whole programme, or provide research and experiment design while your developers implement. Either way, the reasoning and the data stay documented and shared.
Related services
Work that compounds together.
Conversion problems rarely have one cause. These are the services the research most often points to.
Not sure where to start? Tell us what's stalling and we'll point you at the work that matters first.