ServicesShopify SEO
Shopwell's Shopify SEO services pair technical SEO with ecommerce SEO strategy, content, accessibility, and AI search optimization — Shopify SEO experts for stores on Shopify and Shopify Plus, focused on revenue rather than rankings.
View Our Work →Trusted by Left On Friday, Clare V, Milk Makeup, Wealthsimple, Obagi, and Hemlock Hat Co.
Reviews
“Shopwell had a true understanding of our brand & vision. Working with them felt like an extension of our own team in how we collaborated together and brought it to life. Their breadth of expertise, level of communication, and commitment to our success is unmatched. They had a high level of execution on all projects and initiatives, and continually brought new ideas to the table to explore, keeping our business’ best interest in mind at all times. The Shopwell team has been imperative to our growth YOY.”
Why Shopify SEO is different
Shopify's collections are your commercial landing pages — most themes leave them thin, duplicated, and unrankable.
Variants, tags, and vendor pages multiply URLs fast. Structure decides what Google indexes and what it ignores.
Theme code, apps, and Liquid quirks create crawl issues generic agencies never look for — because they can't read the code.
Products, reviews, offers, and availability need clean schema to win rich results and comparison surfaces.
App bloat is the #1 Shopify speed killer. Speed is a ranking factor — and the cheapest conversion win available.
Assistants now answer shopping queries. Your catalog has to be legible to them, or you are invisible in the fastest-growing channel.
What we help with
Crawlability, indexation, canonical structure, and theme-level fixes — implemented in code, not left in a PDF.
Collection copy, buying guides, and editorial built around what your customers actually search — mapped to margin, not just volume.
Structured data, catalog legibility, and content assistants can cite — so you are recommended, not just ranked.
SEO prioritized against CRO, speed, and UX in one roadmap, so every sprint goes to the highest-revenue fix first.
What's included
Every engagement is scoped to what your store actually needs — and often pairs with conversion optimization, speed work, or Shopify Plus development.
Our process
01
The Growth Audit scores SEO alongside speed, UX, and AI visibility — one clear picture.
02
A prioritized roadmap tied to revenue: what to fix first, and what to leave alone.
03
We ship the fixes ourselves — theme code, content, schema — in measurable increments.
04
Rankings compound. We stay to test, iterate, and hold the numbers accountable.
Why Shopwell
The difference
Traditional SEO agencies
Shopwell
Monthly reports
Implementation, shipped in theme code
Traffic as the goal
Revenue as the goal
Generic SEO playbooks
Shopify & Shopify Plus specialists
Recommendations in a PDF
Developers who build the fixes
Google only
Google + AI search (ChatGPT, Claude, Gemini, Perplexity)
AI Search Optimization
Your customers are already asking ChatGPT, Google AI Overviews, and Perplexity what to buy — and getting one answer instead of ten blue links. If AI can't read your catalog, you're not in the answer.
{
"@type": "Product",
"name": "Salt Water One-Piece",
"offers": {
"@type": "Offer",
"price": "188.00",
"availability": "InStock"
},
"aggregateRating": {
"ratingValue": "4.8",
"reviewCount": "1204"
}
}Make sure AI tools know exactly who your brand is and what you sell — so when someone asks for "the best swim brand," you come up by name.
Label your prices, stock, and reviews in the format AI reads — so it quotes your products correctly instead of guessing.
Write product data so an assistant can compare your products against competitors — and recommend yours accurately.
Publish the answers shoppers ask AI about — so when they ask what to buy, the answer mentions you.
Featured work
Optimized e-commerce site focusing on accessibility, compliance, and stunning design.
FAQ
Technical fixes often move numbers within weeks; content and authority compound over one to two quarters. We sequence quick wins first so the engagement pays for itself while the long-term work builds — and you see exactly what moved in every report.
Paid traffic stops the day you stop paying. Organic compounds — and it converts better, because intent is higher. Most of our clients run both; SEO steadily lowers the blended acquisition cost.
We implement. Theme code, schema, metadata, content — our developers ship the fixes directly, so recommendations never die in a backlog.
No — that's the point of working with one team. Every SEO decision is weighed against conversion and customer experience, so you never trade one for the other.
Engagements are scoped from your Growth Audit, so you only pay for what your store needs. Most retainers land in the range of a single mid-level hire — for a full senior team.
Run the free Growth Audit. A strategist reviews it by hand, and if there's a fit we'll propose a scope. If not, the audit is yours to keep either way.
Related services
Organic search rarely fails on its own. When the audit points elsewhere, these are the services that usually move the number.
Not sure where to start? Tell us what's stalling and we'll point you at the work that matters first.