ServicesShopify Plus Development
Shopwell is a Shopify Plus development agency for enterprise ecommerce brands past $20M — custom themes, checkout extensibility, B2B, and systems integration, built by senior developers who stay on after launch.
View Our Work →Trusted by Left on Friday, Milk Makeup, Wealthsimple, Obagi, and Hemlock Hat Co.
Reviews
“From our perspective, it felt like the whole team at Shopwell was personally invested in our success. After a few failed attempts at hiring an external agency to help us build our new website and brand identity, we felt incredibly supported and confident early on in the process with Shopwell's dynamic team of experts. We highly recommend them to successfully develop and launch a new website and/or brand identity. 5 stars from Swede!”
Why Plus is different
Checkout extensibility replaced checkout.liquid. Customizations have to be built as extensions and Functions, or they break on the next platform update.
ERP, PIM, 3PL, subscriptions, loyalty. At enterprise volume the storefront is one node in a system — the integrations decide whether it holds.
Wholesale pricing, company accounts, and net terms running on the same catalog as retail, without a second site to maintain.
Markets, currencies, languages, and regional catalogs — set up so expansion is a configuration, not a rebuild.
Drops and sales concentrate traffic into minutes. Theme weight, app scripts, and caching decide whether that converts or crashes.
Bespoke code your team can't edit is a liability. Sections, metaobjects, and settings are built so marketers ship without a developer.
What we help with
Built on Shopify's current theme architecture with flexible sections and settings, so your team can build pages without touching code.
Checkout UI extensions, discount and shipping Functions, and branding — customization that survives platform updates.
ERP, PIM, 3PL, and CRM connected with clear sources of truth, error handling, and monitoring. Flow automations where they save real hours.
Wholesale channels, regional storefronts, and — when it genuinely earns its cost — Hydrogen or a custom front end.
What's included
Every engagement is scoped to what your business actually needs — and often pairs with ecommerce design, Shopify SEO, or conversion optimization.
Our process
01
We map your systems, data, and constraints — then write the scope against them, not against a template.
02
Content model, integration design, and theme structure decided up front, so decisions don't get made in a rush later.
03
Senior developers shipping in reviewable increments on a staged environment. You see progress weekly, not at the end.
04
Managed launch with a rollback plan, then a monthly partnership for roadmap work, performance, and platform updates.
Why Shopwell
The difference
Typical dev shops
Shopwell
Offshore teams, junior execution
Senior developers, North American hours
Apps stacked for every feature
Native code where apps cost you speed
Bespoke pages only devs can edit
Sections and metaobjects your team controls
Launch, invoice, disappear
Ongoing development partnership
Build to spec
Build to revenue — design, SEO, and CRO in the same room
Plus capabilities
Plus is a platform, not a plan tier. Most of what you're paying for sits behind development work — the checkout, the automation, the wholesale channel, the regional storefronts. That's the work we do.
Upsells, custom fields, delivery logic, and branded checkout built as extensions and Functions.
Discounts, bundles, shipping, and payment customization running server-side at checkout speed.
Company accounts, price lists, payment terms, and wholesale ordering on your existing catalog.
Regional pricing, localized content, and market-specific catalogs without duplicate stores.
Structured content the marketing team edits — campaign pages without a developer.
Order routing, fraud rules, inventory alerts, and back-office workflows automated end to end.
Featured work
Design, development, and marketing support for one of Canada's most recognizable financial brands — held to the same standard across every surface.
FAQ
Usually when one of these becomes the bottleneck: checkout customization, wholesale or B2B alongside DTC, multiple regional storefronts, high-volume launches, or automation across systems. If none of those apply yet, we'll tell you — Plus is a lever, not a status symbol.
Whichever costs less over the next two years. We audit what you have first: if the foundation is sound we extend it, and if it's fighting you we rebuild on Shopify's current theme architecture so your team can maintain it without us.
Yes. Shopify Plus supports checkout extensibility — UI extensions, Functions for discount and shipping logic, and branding controls. We build within that framework so customizations survive Shopify's platform updates instead of breaking on them.
We map the data flow first — what's the source of truth for products, inventory, orders, and customers — then build against Shopify's APIs with proper error handling and monitoring. Middleware only where it genuinely earns its place.
Most brands don't. A well-built Shopify Plus theme ships faster, costs less to maintain, and is fast enough. Headless earns its cost with complex content needs, multiple front ends, or an existing web platform to unify — we'll say so plainly either way.
Most clients stay on a monthly development partnership: roadmap work, new sections and campaigns, performance and conversion improvements, and platform updates. You keep the same team rather than being handed to support.
Related services
A build is rarely just a build. These are the services that most often run alongside a Plus engagement.
Not sure where to start? Tell us what's stalling and we'll point you at the work that matters first.